Cost of a print ad in the Wall Street Journal? $350. Cost of promoting your brand in the Economist? $1200. Cost of retaining and attracting a superior workforce? Priceless.

In an economic downturn, we all look to cut corners without sacrificing quality. With the multitude of social networking sites that we are exposed to on a daily basis, there must be a way to leverage these powerful technology tools in ways that make sense to our human capital initiatives.

Join industry guru Geoffrey Livingston as he deciphers for us the language of twitters and blogs, and leads us through the labyrinths of Facebook and Linked-In. He’ll show us how these cost effective (and often free!) sites can help us manage our most valuable asset-our people. We’ll examine ways to leverage this brave new world of social media in ways that can help stretch our dollars while still providing a strategic and innovative talent management platform.