In a previous post, I offered the opinion that passionate recruiters are crucial to a successful company. Dan Black is one of these rockstars. I spent the beginning of June this year traveling coast to coast for an HCI Innovation Tour on campus recruiting, and Dan was part of our panel in NYC. It was superb event, and I’ll share more about it in posts to come.

Dan is the Director of Campus Recruiting at Ernst & Young, and like many great recruiters, he didn’t set out from college with a career in talent acquisition in mind. In fact, he’s an accountant! But now he leads the college recruiting efforts for a global organization and is a shining example of a corporation that “gets it right.” I’ll use their gigantic Facebook profile to demonstrate how this is true.

Aside from the obvious typical recruitment pitches you’ll see here, (read: brand, logo, career website link, recruiting collateral) the surfer will also find an extensive network of alums, interns, and interested candidates, a mechanism to share UNEDITED thoughts on EY, great resources on real career opportunities, and info about EY’s view on social responsibility, among others.

Anyone that says young people don’t want employers to be on FB- the proof is in the pudding. Check out how many fans they have. So, does your org have a Facebook profile?

Tags: Dan Black, Ernst & Young, Facebook

This entry was posted on Monday, June 30th, 2008 at 9:40 am and is filed under College Recruiting, Competitive, Internet Recruiting, Pipeline, Technology, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.